> This page is part of the [Customer.io documentation](https://docs-customerio.netlify.app). For the complete index, see [llms.txt](https://docs-customerio.netlify.app/llms.txt).
> Last updated: July 15, 2026

# Edit goals in live automations

Learn how changes to goals in live automations would impact your customers and metrics.

### Changing conversion criteria does not change past conversion data

If you change conversion criteria, we do not retroactively count conversions. **Conversion metrics only include profiles that convert *after* you add or change conversion criteria.** Updating conversion criteria will not change your conversion metrics for messages that were previously marked as converted.

### Change the underlying configuration of an automation’s conversion-criteria segment

Profiles currently in your automation who already matched the new goal conditions will not be retroactively marked as converted. Rather, they must unmatch then re-match the segment conditions within your conversion window to be marked as converted.

Messages sent after a profile matched the updated segment conditions in your goal are not marked as converted because the profile joined the segment before they received those messages.

*   *   *   [Changing conversion criteria does not change past conversion data](#changing-goal-criteria-does-not-change-past-conversion-data)
        *   [Change the underlying configuration of an automation’s conversion-criteria segment](#change-the-underlying-configuration-of-a-campaigns-conversion-segment)

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